Summary of МАТЕ 2016

On 26 April 2016 in Moscow IV International business conference was held, devoted to innovative developments in the field of mobile applications and IT technologies, – MATE 2016.

This industry event is intended for businessmen and entrepreneurs who need new solutions for making profit and increasing their audience. The conference demonstrated how mobile software can ensure business development and open up wide digital opportunities.

It was discussed here how to improve business model efficiency and to refine business management with the help of mobile technologies.

All participants of МАТЕ 2016 had a possibility to share valuable experience they got while promoting their mobile applications.

To allow attendants to have a little closer look at the latest developments of the market organizers arranged a demo zone as part of the event. This area, which featured the newest achievements in the world of mobile technologies, was an excellent opportunity for exhibitors to find potential investors as well as customers.

The conference was attended by business representatives, mobile application developers, investment companies and other players of mobile application market.

The following up-to-date questions were answered during the event:

- How mobile application can increase profits of your business?

- How to improve sales efficiency of your products and services through continuous communication with customers via mobile applications?

- How should successful mobile application look like?

- What does user of mobile software need?

- How to choose the right niche in the mobile application market?

The conference was divided into three sections. Speakers of the first section discussed what to focus on when creating mobile software, how it should look like and everything that is connected with the initial stage of its creation. The second stage was devoted to marketing and monetization. And the third one featured discussions of the latest innovative solutions of the market.

Speakers were represented by developers as well as top managers of well-known companies that specialize in development and promotion of mobile software. They shared their experience and professional secrets with guests of the conference.

After the main program in marketing and monetization section one more interesting supplement of the event was a panel discussion, during which representatives of leading companies discussed the questions of mobile applications promotion. Active exchange of views took place between experts and the rest of the audience.

Section moderator – head of mobile advertising at iProspect Mihail Tsuprikov – asked questions interesting for the audience. When answering those questions participants shared their expert views and experience:

- What is more important: traffic or product?
- Techniques of promoting mobile applications with minimal marketing budgets.
- Monetization schemes for b2b applications.
- Trends of mobile advertising and marketing in the nearest future.
- Video advertising for promoting applications.

The panellists were:

Eduard LebedevFounder and CEO at WakeApp.
Andrey StainHead of business development at the Russian market at Clickky
Vladimir AntoshinHead of sales at iVengo Mobile.
Zhurkin IgorDirector of Advark.
Leonid BugaevFounder and creative director at digital agency Nordic AB.
Yakov PeysahzonHead of client relations, mobile department at Mail.Ru Group.

The full list of companies-participants and speakers of the conference is presented below.

МАТЕ 2016 is a unique event that has attracted attention of entrepreneurial and ambitious businessmen. This event opens up new opportunities for business thanks to mobile software. 

Conference Sponsor

King Bird Studio



ExApp Team

Magora Systems





General infopartners
Voznesenskiy Pereulok 7, Presnensky, 125009 Moscow, Russia