Car Augmented Reality- The Rising Trend in 2014

Car Augmented Reality- The Rising Trend in 2014

One of the rising trends of augmented reality this year has been car augmented reality. In 2014, we have seen many big car brands use this technology to assist the drivers. The technology has been used in different ways right from driving to increasing the sales of the cars. The automotive industry has embraced AR in a big way and we can expect to see more brands using this technology in the future. Let us have a look at some of the auto manufacturers who used AR in 2014.

Jaguar Land Rover

Jaguar Land Rover implemented AR technology to its Land Rover. Cameras and a head-up display are used by the car’s ‘transparent hood’. Together they will make the car’s front area see-through, which will help the drivers to see what’s below the front side of the car. The cameras that are attached to the hood of the car capture the footage of the ground. This footage is sent to the HUD which is set up in the cabin from where drivers can see the hood. This creates an illusion that the hood is transparent and provides the drivers with a better view of the obstacles that are under their wheels.


BMW has unveiled the Vision Future Luxury, a concept car with augmented reality integrated in it. The concept car will have Vision Head-Up Display of BMW with which the driver’s view of the world will be augmented. This is done by overlaying real-time information onto the windshield of the car. The information includes road signs, speed limits, etc. which will be visible to the drivers directly in their line of sight.

The sensors are placed on the car’s exterior to gather environmental data, which is translated and moved to a light source located in the instrumental panel. The relevant data is projected onto the windscreen through a translucent thin-film transistor and specially shaped mirrors. This lets the driver see the data without looking away from the road.


Ford is busy working with an Israeli company to include AR navigation systems in its cars. In the future the car models of this auto manufacturer will have information on navigation routes, road safety alerts, etc. projected onto their windscreen. This is done using a head-up display system which projects the digital images. Geo-location data along with accelerometer sensors are used to determine the location where the images will be projected. Arrows, different symbols and lines are a part of the graphics that will be displayed on the windscreens thereby assisting drivers.

In the coming years, more AR innovations will be available in various other car brands to provide the drivers with an enhanced experience on the road.


Share with friends